Unpopular (and probably highly insensitive) opinion: hackers care more about your data than you do.
Seriously. While your team is still debating Salesforce AI strategy, they've already:
- Cloned your company profile
- Analyzed your customer profiles
- Identified your highest-value targets
- Sold them off in tranches — by loyalty, by income, by behavior
The worst part: they're using the same AI tools you could be using to protect and grow your business.
(To be clear — this is a call to action, not condoning the attack pattern.)
What to fix, now
1. Voice spoofing is real. Static security questions are dead. You need dynamic, data-driven prompts that use real-time AI context. The "mother's maiden name" gate is now a vulnerability.
2. Voice AI is here. Engage proactively with voice, with clear policies and expectations. If you don't define the rules, attackers will.
3. Your data is segmented — but not by you. Hackers already know which customers are worth $50 vs. $5,000. Do you?
4. They don't waste time on cold leads. They prioritize. They score. They monetize. Why aren't your sales teams doing the same?
The framing
If AI is an arms race, pretending it's just "efficiency tech" is a losing strategy. Treat it as the security and revenue surface it actually is — and budget accordingly.