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Responsible AI Is a Revenue Priority, Not a Compliance Afterthought

PwC's 2024 survey: 73% of companies use or plan to use GenAI, but only 11% have fully implemented Responsible AI. That gap is your competitive opening.

For RevOps and IT leaders in financial services and B2B: the GenAI gap is real, and it's dangerous. Agentforce is the antidote to Shadow AI, but only if the trust layer is wired in from day one.

While your org may be sprinting ahead with GenAI pilots, PwC's 2024 survey reveals the gap:

  • 73% of companies are already using or planning to use GenAI
  • Only 11% have fully implemented Responsible AI (RAI) capabilities

That's a massive exposure — especially in industries like financial services where trust and compliance are non-negotiable.

Why Salesforce takes the trust layer seriously

Responsible AI isn't just risk management. It's the fastest path to:

  • Shorter deployment cycles — fewer compliance review loops
  • Fewer project stalls from stakeholder pushback
  • Measurable ROI from trust, transparency, and safety
  • Better customer segmentation and personalization — done responsibly

The reframe

Treat Responsible AI as a strategic advantage, not a compliance checkbox. It accelerates adoption. It mitigates reputational risk. And it builds long-term customer confidence in a market where every other AI deployment is one bad demo away from a Wall Street Journal headline.

Read the full PwC report.