Salesforce consulting is not dead. Stop the nonsense.
Everywhere I look: "AI is destroying consulting." "AI will replace consultants." Even serious outlets are parroting it. Yes — the bloated, slide-heavy, junior-stacked consulting model is fading. Good. It should.
But that's not what real consulting is.
What real consulting actually looks like
- Sitting across from a Fortune 500 CEO, aligning a divided exec team during a transformation
- Navigating politics, resolving deadlock, and building momentum
- Redesigning global sales and service teams without the wheels falling off
- Steering transitions and integrations that can't afford to fail
Try automating that.
Why CEOs still call
I've been called in by CEOs for one reason: the outside view. They ask:
- What are we missing?
- Where will the friction show up — in 3, 6, or 12 months?
- How do we win the skeptics?
- What would you do in our position?
Try automating that.
The actual shift
Yes — AI is transforming consulting. Watch closely. The next era of consulting isn't about slide decks and time-and-materials billing. It's about bold, real-world, high-stakes problem solving at scale.
The work survives. The format doesn't.